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دفترfor bekala & koshk owners

The smart notebook for Egypt's local shops

Say it out loud in Arabic, or write it the way you already do in your paper daftar, and Daftar's AI files it, tracks who owes what, and sends a friendly WhatsApp reminder when it's time to pay.

Written in the daftar

3am Ahmed 5ad 2 kilo gebna hydf3 el etnen el gy
= Uncle Ahmed took 2 kilos of cheese, he'll pay next Monday.

Or just say itعم أحمد خد اتنين كيلو جبنة هيدفع الاتنين الجاي

Daftar

your shop notebook

The problem

The daftar works, until it doesn't

Most small shops in Egypt track customers who buy now and pay later in a paper notebook called a daftar. It's simple and familiar, and it leaks money.

  • Lost money

    Pages get torn, wet, or lost, and the debts written on them go with them. Cash sales usually aren't written down at all.

  • Awkward collection

    Customers forget what they owe, and asking a neighbour for money face to face is uncomfortable, so it often doesn't happen.

  • No visibility

    Flipping through a notebook can't tell you how much is owed in total, who is late, or how the shop did this week.

  • Apps don't fit

    Accounting apps want forms, product codes, and formal Arabic or English. Shopkeepers think in quick notes, not data entry.

The solution

Write it like the daftar. AI does the rest.

No forms, no product codes, no new habits. The shopkeeper says it out loud in Arabic or types a quick note, and Daftar turns it into a clean, searchable record.

What they write

  • 3am Ahmed 5ad 2 kilo gebna hydf3 el etnen el gy
  • Ba3t 3 pepsi w 2 chipsy
  • Ahmed dafa3 100
becomes

What Daftar saves

CustomerItemTypeDue
Uncle Ahmed2 kilo cheeseUnpaidMon
Walk-in3 Pepsi, 2 ChipsyCash sale—
Uncle Ahmed100 EGPPayment—

How it works

Say or write → Understand → Remind

Follow one real entry all the way through, spoken or typed.

  1. Step 1

    Say or write

    Say it out loud in Egyptian Arabic, or type it like the notebook in Arabic or Franco. Spelling doesn't matter.

    عم أحمد خد اتنين كيلو جبنة هيدفع الاتنين الجاي

    or written

    3am Ahmed 5ad 2 kilo gebna hydf3 el etnen el gy

  2. Step 2

    Understand

    AI reads the dialect, finds the customer's profile, works out the date, and files it in your sheet.

    • Customer: Uncle Ahmed
    • Item: Cheese
    • Qty: 2 kilo
    • Type: Unpaid
    • Due: Next Monday
  3. Step 3

    Remind

    When payment is due, Daftar prepares a friendly WhatsApp message, so nobody has to ask face to face.

    إزيك يا عم أحمد! بنفكرك بلطف بحساب ٢ كيلو الجبنة، ميعاده يوم الاتنين.

Try it yourself

Your daftar, live

Say an entry out loud in Arabic, or type it the way a shopkeeper would. Daftar shows what it understood and writes it into the ledger.

Daftar

Say it or write it, like in the notebook

Just say it in Arabic

Live voice works in Chrome, Edge and Safari. Try a sample voice note below.

Try a sample voice note

Or type it like the notebook

Customer profiles

  • Om Monaأم منى

    No number yet

  • Hajj Hassanالحاج حسن

    No number yet

What the AI understood will show up here…

Customer, items, quantity, type, due date, and status.

Ledger

No entries yet

Entries you add above land here, organized like a spreadsheet.

Features

Everything the notebook does, minus the leaks

Main way to add an entry

Just say it in Arabic

Busy behind the counter? Tap the mic and say what happened, the way you'd tell a neighbour. Daftar writes it into the notebook for you: the right customer, the items, and when they'll pay. No typing, no spelling.

Spoken

عم أحمد خد اتنين كيلو جبنة هيدفع الاتنين الجاي

3am Ahmed 5ad 2 kilo gebna hydf3 el etnen el gy

Uncle Ahmed · 2 kilo cheese · unpaid · due next Monday

  • Every sale tracked

    Cash sales, things taken on credit, and payments all live in one place, so the day's picture is complete.

  • Customer profiles

    Entries link to the right person automatically, whether they're written as "3am Ahmed", "Ahmed", or عم أحمد.

  • Organized Excel

    Everything is saved into a clean spreadsheet you can open, print, or share. No lock-in, no special software.

  • WhatsApp reminders

    Polite reminders in Egyptian Arabic go out when a payment is due, so the shopkeeper doesn't have to chase anyone.

Why now

Three things just lined up

  1. AI finally speaks the dialect

    Speech recognition and language models now handle spoken Egyptian Arabic and written Franco, with its numbers-for-letters and loose spelling. A few years ago this needed rigid forms.

  2. WhatsApp is already everywhere

    Shopkeepers and customers already use WhatsApp every day. Reminders arrive where people already are, with nothing new to install.

  3. The habit already exists

    Shopkeepers already write every credit sale down. Daftar doesn't ask them to change behaviour, only where they write.

Business model

Free to start, small fee to grow

A freemium model: the core notebook is free so any shop can switch, and Premium adds automation for a low monthly fee.

Free

Free forever

Everything a shop needs to replace the paper notebook.

  • Say or write entries in Egyptian Arabic or Franco
  • AI-organized ledger of every sale
  • Customer profiles
  • Manual WhatsApp reminders
Premium

Premium

Low monthly fee

For shops that want collection on autopilot.

  • Everything in Free
  • Automatic reminders on the due date
  • Excel export and weekly summaries
  • Insights on who owes what and who's late

The team

The people behind Daftar

  • Lojan Essam Farouk

    • 3rd-year Computer Engineering student
    • Ex-IBM DevSecOps intern
    • F1 driverless team member
    • IEEE member
  • Judy Essam Farouk

    • Senior Computer Engineering student
    • Ex-software engineer at Blink22
    • Former head of the driverless team
    • Former IEEE member